Overview
12 weeks of fast-paced training with business development experts.
One module a week, 10 modules total:
- Two instruction sessions per module
- Weekly office hours for personalized attention.
Hybrid modality.
- Half sessions will be held online on Microsoft Teams
- Half sessions face-to-face at either Technology HUB at Juarez, Pioneers 21 at el Paso or at Arrowhead Center at NMSU, Las Cruces.
- In-person Demo Day: showcase and networking event to present you value proposition on stage and meet one on one with business executives, buyers, and investors.
Sales pitch training and development:
- Create and refine a professional sales pitch and value proposition.
- Preparation sessions throughout the course with expert public speakers
- The opportunity to present your pitch at Demo Day to potential industrial buyers and investors.
Lesson plan
Week 1 – Module 1
Innovation 101 and tech trends.
Week 2 – Module 2
Customer Discovery and Value Proposition design.
Week 3 – Module 3
Marketing strategy.
Week 4 – Module 4
Project management: Agile-Scrum.
Week 5 – Module 5
Quality & Compliance systems.
Week 6 – Module 6
Sales and Financial strategy.
Week 7 – Module 7
Talent Development and Human Capital Management.
Week 8 – Module 8
Intellectual Property and Strategic Alliances.
Week 9 – Module 9
Capital investment 101
Week 10 – Module 10
Business Model Canvas & Sustainable Innovation.
To participate your company must:
Have operations in the Paso del Norte region.
Have been incorporated in Mexico and/or or the U.S. for at least two years.
Have a track record of doing business with large manufacturing companies or maquiladoras (preferred, but not necessary)
Have personnel able to move back and forth across the border to attend program sessions.
Program experts
Horman Millán
Consultant, Instructor and Senior Manager
Martin Keshishian
Product Procurement and Supply Chain Management
Ramiro Alcoverde
EHS Expert and Manager
Ricardo Mora
CEO Business Innovation Center
Rene Pons
Digital Strategy, User Experience, Product Development, and Innovation
Iliana Nuñez
Human capital development
Adam Marshall
Creating experiences with people
Eduardo Cervera
Expert in Industrial and Intelectual Property
Carlos Murguía
Venture Capital, Project Management and Entrepreneurship
Natalie Littlefield
Dedicated economic and workforce development leader
Mauro Vega
Enterprise Development
Alejandro Najera
Creative Engineering Leader
David Andujo
Expert in Innovation, Startups and Entrepreneurship
Frequently Asked Questions
Small and medium sized businesses in the El Paso-Juarez and Chihuahua region that have been incorporated for more than 2 years and have experience in supplying at least one large manufacturing company. 1-3 owners and/or members of the company’s executive staff will be expected to participate in the program.
There is a one-time registration fee of $5,000 USD (tax deductible expense) which covers all program materials and sessions. This fee is heavily discounted from actual program costs thanks to the generous support of our sponsors.
Yes, passports are a must. Some workshops may take place either Ciudad Juarez, El Paso or Las Cruces. At least some participants from your company need to be able to cross the border back and forth between Mexico and the United States.
Together, Ciudad Juarez and El Paso constitute one of the largest concentrations of manufacturing in North America. This regional marketplace creates big business opportunities for SMEs and businesses capable of supplying goods and services for manufacturers in the region. Furthermore, we believe that by increasing the technical skills, business expertise, and innovation capabilities of business ventures in this region, we can create the necessary momentum for local suppliers to take part in the global marketplace. At The Bridge Accelerator program, we are confident that our position in the El Paso-Juarez border region provides unique opportunities that build our community up rather than hinder our progress.